At the forefront of the Vision 2030 plan initiated by the Saudi government to modernize the country, the AlUla project is part of a series of major projects to diversify its economy and raise its profile from an international perspective.

The cornerstone of the Kingdom’s cultural and touristic ambitions, the AlUla project will develop an archaeological, cultural and touristic complex - an open-air living museum - in a region as vast as Belgium. This major investment aims to make the AlUla region one of the Kingdom’s cultural capitals.

By showcasing the region’s stunning heritage – millennium-old archaeological sites, breath-taking landscapes – Saudi Arabia intends to retell its great history.